I’m Harut!
I am a Product Designer focused on complex products, systems, and measurable outcomes. I specialise in SaaS, dashboards, and internal tools where there are real constraints, legacy UX, and pressure to ship. My core strength is turning vague, fragmented requirements into clear information architecture, robust flows, and implementation ready design.
I often work as a one person product design team, partnering directly with founders, PMs, and engineering leads. My work covers discovery, UX, interaction design, and design systems, with a strong focus on clarity, speed, and long term maintainability.
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Key achievements
enerra
EV charging and complex tools
Leading the end to end UX and UI redesign of the EV charging platform, focusing on restructuring key workflows and clarifying the interface. Customer satisfaction in the redesigned areas went up by 54%. Time on core tasks dropped by 22–35% after restructuring flows and simplifying interactions. Further system optimisation is in progress as new releases roll out.
Lumora (stealth)
Platform turnaround and design system
Led an 8 person design team to turn around a near failing platform by starting with research, then driving front end refactor and full web and mobile redesign. Built a design system that increased design speed by 40% and improved design dev collaboration by 25%. Helped the product become revenue positive within 4 months, with CSAT up 45%, retention up 67%, drop off down 30%, and load time cut from 7 seconds to 0.28 seconds.
Fyllo (Schneider Group)
Retail solutions and design system quality
Owned the Retail Solutions vertical in a 10 person design team, designing a promo engine, loyalty program, and digital menu builder from scratch. Redesigned navigation, introduced Help and Support with early AI agent integration, and stress tested plus improved more than 30 design system components. Results included three new features launched, design time reduced by 30%, CSAT up 22%, and system usability up 59%.
Webb Fontaine
Customs management system at scale
Directed the redesign of a 32 application Customs Management System. Refactored UX copy, information architecture, and workflows, introduced a responsive design system, and supported migration of the front end to React. This reduced training costs by about 65% per year, increased usability by 62%, improved copy clarity by 48%, CSAT up by 54%, cut support tickets by 64%, and made tasks 1.35 times faster.
Imusic
Product transformation and growth
Led a small design team to rebrand and transform Imusic into a social music network. Launched Imusic for Artists for content monetisation and Instore for B2B streaming with offline mode, achieving revenue in 5 months, 13 new contracts, user base growth of 200% in 2 months, 0.2 second load times, and approximately 95 percent Armenian market share in music streaming provider services.
Spark design
High trust website and product redesigns
Directed more than 10 client projects across finance, EV charging, corporate services, and IT, and others. Delivered high trust website and product redesigns for companies such as AKNA Tech, Yerevan Audit, GG7, and Wazoboy. Focused on tighter information architecture, clearer messaging, and more structured UX, leading to stronger perceived trust, better explanation of services, and higher quality leads.
Personal
Codified, system oriented product design approach
Authored “Enough with the Pretty,” formalising a practical, system oriented approach to product design focused on clarity, decision making, and business outcomes rather than surface visuals. Currently developing “The Grid”, another book, and the Fenrir design system to help teams adopt design as an operational system, not a decorative layer.
I am a Product Designer focused on complex products, systems, and measurable outcomes. I specialise in SaaS, dashboards, and internal tools where there are real constraints, legacy UX, and pressure to ship. My core strength is turning vague, fragmented requirements into clear information architecture, robust flows, and implementation ready design.
I often work as a one person product design team, partnering directly with founders, PMs, and engineering leads. My work covers discovery, UX, interaction design, and design systems, with a strong focus on clarity, speed, and long term maintainability.
Download CV
Telegram
I’m Harut!

Key achievements
enerra
EV charging and complex tools
Leading the end to end UX and UI redesign of the EV charging platform, focusing on restructuring key workflows and clarifying the interface. Customer satisfaction in the redesigned areas went up by 54%. Time on core tasks dropped by 22–35% after restructuring flows and simplifying interactions. Further system optimisation is in progress as new releases roll out.
Lumora (stealth)
Platform turnaround and design system
Led an 8 person design team to turn around a near failing platform by starting with research, then driving front end refactor and full web and mobile redesign. Built a design system that increased design speed by 40% and improved design dev collaboration by 25%. Helped the product become revenue positive within 4 months, with CSAT up 45%, retention up 67%, drop off down 30%, and load time cut from 7 seconds to 0.28 seconds.
Fyllo (Schneider Group)
Retail solutions and design system quality
Owned the Retail Solutions vertical in a 10 person design team, designing a promo engine, loyalty program, and digital menu builder from scratch. Redesigned navigation, introduced Help and Support with early AI agent integration, and stress tested plus improved more than 30 design system components. Results included three new features launched, design time reduced by 30%, CSAT up 22%, and system usability up 59%.
Webb Fontaine
Customs management system at scale
Directed the redesign of a 32 application Customs Management System. Refactored UX copy, information architecture, and workflows, introduced a responsive design system, and supported migration of the front end to React. This reduced training costs by about 65% per year, increased usability by 62%, improved copy clarity by 48%, CSAT up by 54%, cut support tickets by 64%, and made tasks 1.35 times faster.
Imusic
Product transformation and growth
Led a small design team to rebrand and transform Imusic into a social music network. Launched Imusic for Artists for content monetisation and Instore for B2B streaming with offline mode, achieving revenue in 5 months, 13 new contracts, user base growth of 200% in 2 months, 0.2 second load times, and approximately 95 percent Armenian market share in music streaming provider services.
Spark design
High trust website and product redesigns
Directed more than 10 client projects across finance, EV charging, corporate services, and IT, and others. Delivered high trust website and product redesigns for companies such as AKNA Tech, Yerevan Audit, GG7, and Wazoboy. Focused on tighter information architecture, clearer messaging, and more structured UX, leading to stronger perceived trust, better explanation of services, and higher quality leads.
Personal
Codified, system oriented product design approach
Authored “Enough with the Pretty,” formalising a practical, system oriented approach to product design focused on clarity, decision making, and business outcomes rather than surface visuals. Currently developing “The Grid”, another book, and the Fenrir design system to help teams adopt design as an operational system, not a decorative layer.
Services
About
Contact
I am a Product Designer focused on complex products, systems, and measurable outcomes. I specialise in SaaS, dashboards, and internal tools where there are real constraints, legacy UX, and pressure to ship. My core strength is turning vague, fragmented requirements into clear information architecture, robust flows, and implementation ready design.
I often work as a one person product design team, partnering directly with founders, PMs, and engineering leads. My work covers discovery, UX, interaction design, and design systems, with a strong focus on clarity, speed, and long term maintainability.
Download CV
Telegram
I’m Harut!

Key achievements
enerra
EV charging and complex tools
Leading the end to end UX and UI redesign of the EV charging platform, focusing on restructuring key workflows and clarifying the interface. Customer satisfaction in the redesigned areas went up by 54%. Time on core tasks dropped by 22–35% after restructuring flows and simplifying interactions. Further system optimisation is in progress as new releases roll out.
Lumora (stealth)
Platform turnaround and design system
Led an 8 person design team to turn around a near failing platform by starting with research, then driving front end refactor and full web and mobile redesign. Built a design system that increased design speed by 40% and improved design dev collaboration by 25%. Helped the product become revenue positive within 4 months, with CSAT up 45%, retention up 67%, drop off down 30%, and load time cut from 7 seconds to 0.28 seconds.
Fyllo (Schneider Group)
Retail solutions and design system quality
Owned the Retail Solutions vertical in a 10 person design team, designing a promo engine, loyalty program, and digital menu builder from scratch. Redesigned navigation, introduced Help and Support with early AI agent integration, and stress tested plus improved more than 30 design system components. Results included three new features launched, design time reduced by 30%, CSAT up 22%, and system usability up 59%.
Webb Fontaine
Customs management system at scale
Directed the redesign of a 32 application Customs Management System. Refactored UX copy, information architecture, and workflows, introduced a responsive design system, and supported migration of the front end to React. This reduced training costs by about 65% per year, increased usability by 62%, improved copy clarity by 48%, CSAT up by 54%, cut support tickets by 64%, and made tasks 1.35 times faster.
Imusic
Product transformation and growth
Led a small design team to rebrand and transform Imusic into a social music network. Launched Imusic for Artists for content monetisation and Instore for B2B streaming with offline mode, achieving revenue in 5 months, 13 new contracts, user base growth of 200% in 2 months, 0.2 second load times, and approximately 95 percent Armenian market share in music streaming provider services.
Spark design
High trust website and product redesigns
Directed more than 10 client projects across finance, EV charging, corporate services, and IT, and others. Delivered high trust website and product redesigns for companies such as AKNA Tech, Yerevan Audit, GG7, and Wazoboy. Focused on tighter information architecture, clearer messaging, and more structured UX, leading to stronger perceived trust, better explanation of services, and higher quality leads.
Personal
Codified, system oriented product design approach
Authored “Enough with the Pretty,” formalising a practical, system oriented approach to product design focused on clarity, decision making, and business outcomes rather than surface visuals. Currently developing “The Grid”, another book, and the Fenrir design system to help teams adopt design as an operational system, not a decorative layer.
Services
About
Contact
I am a Product Designer focused on complex products, systems, and measurable outcomes. I specialise in SaaS, dashboards, and internal tools where there are real constraints, legacy UX, and pressure to ship. My core strength is turning vague, fragmented requirements into clear information architecture, robust flows, and implementation ready design.
I often work as a one person product design team, partnering directly with founders, PMs, and engineering leads. My work covers discovery, UX, interaction design, and design systems, with a strong focus on clarity, speed, and long term maintainability.
Download CV
Telegram
I’m Harut!

Key achievements
enerra
EV charging and complex tools
Leading the end to end UX and UI redesign of the EV charging platform, focusing on restructuring key workflows and clarifying the interface. Customer satisfaction in the redesigned areas went up by 54%. Time on core tasks dropped by 22–35% after restructuring flows and simplifying interactions. Further system optimisation is in progress as new releases roll out.
Lumora (stealth)
Platform turnaround and design system
Led an 8 person design team to turn around a near failing platform by starting with research, then driving front end refactor and full web and mobile redesign. Built a design system that increased design speed by 40% and improved design dev collaboration by 25%. Helped the product become revenue positive within 4 months, with CSAT up 45%, retention up 67%, drop off down 30%, and load time cut from 7 seconds to 0.28 seconds.
Fyllo (Schneider Group)
Retail solutions and design system quality
Owned the Retail Solutions vertical in a 10 person design team, designing a promo engine, loyalty program, and digital menu builder from scratch. Redesigned navigation, introduced Help and Support with early AI agent integration, and stress tested plus improved more than 30 design system components. Results included three new features launched, design time reduced by 30%, CSAT up 22%, and system usability up 59%.
Webb Fontaine
Customs management system at scale
Directed the redesign of a 32 application Customs Management System. Refactored UX copy, information architecture, and workflows, introduced a responsive design system, and supported migration of the front end to React. This reduced training costs by about 65% per year, increased usability by 62%, improved copy clarity by 48%, CSAT up by 54%, cut support tickets by 64%, and made tasks 1.35 times faster.
Imusic
Product transformation and growth
Led a small design team to rebrand and transform Imusic into a social music network. Launched Imusic for Artists for content monetisation and Instore for B2B streaming with offline mode, achieving revenue in 5 months, 13 new contracts, user base growth of 200% in 2 months, 0.2 second load times, and approximately 95 percent Armenian market share in music streaming provider services.
Spark design
High trust website and product redesigns
Directed more than 10 client projects across finance, EV charging, corporate services, and IT, and others. Delivered high trust website and product redesigns for companies such as AKNA Tech, Yerevan Audit, GG7, and Wazoboy. Focused on tighter information architecture, clearer messaging, and more structured UX, leading to stronger perceived trust, better explanation of services, and higher quality leads.
Personal
Codified, system oriented product design approach
Authored “Enough with the Pretty,” formalising a practical, system oriented approach to product design focused on clarity, decision making, and business outcomes rather than surface visuals. Currently developing “The Grid”, another book, and the Fenrir design system to help teams adopt design as an operational system, not a decorative layer.